Marketing Assignment Example | Topics and Well Written Essays - 1500 words - 2

Marketing - Assignment Example they provide extensive as well as exclusive club experiences and allow the member customers to track their flight information, reservation status etc. Sometimes the company even inclines towards providing discounted reservation for the selected exclusive club members (Bowman & Gatignon, 2010). British Airways is one of the busiest airlines over the world. It serves variety of people; mainly corporate tourists who make frequent travels and are loyal to the airways along with the business travellers the company even provides services to other travellers as well. All the applications are easy to use as well as allow users to access any essential information as per their needs. Other processes like, booking facilities, service processes are keenly extensive and exclusive for all the passengers. For providing a detailed understanding towards the marketing mix the targeted consumers are segmented within two groups to which British Airways provides B2C services. These segments are group of families who are having young children (aged between 18 and 30) and other group is over 60+ (single or married). British Airways provides variety of services for different segment of customers. It provides flights across different countries and in the different regions located around the globe, with the best quality flights services. British Airways known for its valued services preferred by executive class, business class, speed, security, service facilities, along with years of experiences in providing quality services to all the customers over years. Families prefer these services as they are usually travelling with children and 60+ aged people also prefer travelling in comfort. Additionally, British Airways serves the fundamental products along with other choices of product ranges in or der to satisfy all age customer needs. It has attained its standard and always tries to enhance and modify the service ranges and other facilities to make it suitable for general passengers of all